November 11, 2022
Employee well-being (84%) and productivity (73%) are large employers’ top priorities for supporting working parents. During the pandemic, 94% of large employers indicated they were actively working with vendors to create support programs for employees with parental and caregiving responsibilities.1 These benefits and supports have become best-in-class in creating an attractive, caring employer brand, and many will outlast the pandemic. According to Ovia Health’s recent survey, remote or hybrid work (86%) and childcare assistance (77%) were top benefits parents want. This section shares best practices and opportunities for childcare and school assistance, as well as social support and family-friendly benefits.
Childcare and School Assistance
Even before the pandemic access to high-quality childcare, affordability and schedule conflicts posed substantial barriers for many employees. A couple with two young children spends over 25% of their income on childcare in Australia, Ireland, Japan, New Zealand, Slovak Republic, Switzerland, the U.K. and the U.S., making it no surprise that childcare subsidies/discounts and backup care are valued benefits for employees.2 Large employers compassionately and creatively acted to support working parents when many schools operated remotely during the pandemic and continued childcare support will be key to allowing many women to return to the workplace and the workforce. In fact, 42% of large employers addressed childcare as part their overall health and well-being strategy in 2021, another 8% plan to in 2022, and 12% are considering doing so for 2023/2024.
Table 4.1: Supportive Childcare Benefits
BENEFIT | LARGE EMPLOYER BENCHMARK |
---|---|
Backup childcare | 59% |
On-site childcare center/crèche | 17% |
Childcare referrals and/or free access to database of caregivers with background checks | 72% |
Priority access to and/or dedicated space at childcare centers | 19% |
Nanny placement services | 22% |
Before- and -afterschool activities for children (in-person or virtual) | 10% |
Dependent care flexible spending account | 91% |
Childcare subsidies or discounts | 43% |
Childcare reimbursements during business travel and/or paying for child's caregiver to travel with parents on business trips | 11% |
Discounts on essential school items and/or computers for family members | 22% |
BENEFIT | LARGE EMPLOYER BENCHMARK |
---|---|
Access to discounted education academics/programs (e.g., Khan Academy, Hooked on Phonics) | 38% |
Tiered childcare benefits based on income/salary | <5% |
Access to tutors and/or stipend for tutoring services | 44% |
Access to college prep coaching or a stipend for coaching services | 42% |
Contribution to 529 college savings plan | 18% |
College scholarship program for children of employees | 60% |
PTO, unlimited or vacation leave | 100% |
Advanced or loaned leave/PTO for childcare | 54% |
Flexible work hours | 78% |
Predictable work hours for hourl employees to help them secure childcare | 17% |
Flexibility to reduce work hours while maintaining benefits | 34% |
Sources: 2021 Family Benefits Quick Survey, 12th Annual Employer-Sponsored Health & Well-being Survey, 2021 Large Employers’ Leave Strategy and Transformation Survey, 2020 Supporting Employees with School-Aged Children During the Pandemic Quick Survey, 2018 Parental Benefits, Supports & Perks Quick Survey, 2017 Employer Efforts to Support Working Parents, Caregiving and Family Support Survey
The Home Depot's Family Resource Center
Benefit awareness is a challenge for large employers. The Home Depot’s Family Resource Center is a creative communications tool to help employees easily find the benefits they need when they’re needed. Employees click on different areas—Infants & Toddlers, Preschool & Elementary School, Middle School & High School, Young Adults, and Parents—to learn about available benefits.
Global Childcare Supports
The 2020 Raising a Family Index identifies the best and the worst OECD (Organization for Economic Cooperation and Development) countries for raising a child. Below are the top- and bottom-ranked countries for cost (e.g., childcare costs, private spending on education, purchasing power), health (e.g., maternal and child mortality, life expectancy, family planning), education (e.g., reading/math performance, enrollment), and time (e.g., hours worked, paid leaves).
Table 4.2: Top- and Bottom-ranked Countries for Raising a Child
Social Support and Family-Friendly Perks
Today’s companies are making life for new parents better by cultivating a parent-friendly workplace culture and offering innovative perks. Fifty-nine percent of new parents indicated a Parents Employee Resource Group was a top benefit, and nearly half (47%) said opportunities to connect with others about family health would be helpful, according to Ovia Health’s The Future of Family Friendly Benefits survey. Similar benefits, some costly and others inexpensive, help employees manage their responsibilities at work and at home.
Table 4.3: Benefits Geared to Working Parents
BENEFIT | LARGE EMPLOYER BENCHMARK |
---|---|
Digital app/tool to support working parents | 41% |
Parents Employee Resource/Affinity Group | 41% |
New parent mentoring/career coaching | 17% |
Mental healths upport targeted to families | 84% |
Navigation support to find specialists | 44% |
Access too a dedicated care coordinator | 11% |
Financial planning tailored to new parents | 22% |
Family-focused financial literacy workshops | 31% |
Emergency relief fund | 36% |
Hardship loan | 67% |
Bring Your Child to Work Day (in-person or virtual activities) | 37% |
Meal assistance (e.g., prepared meals to go, grocery discounts or coupons) | 22% |
BENEFIT | LARGE EMPLOYER BENCHMARK |
---|---|
Concierge services (e.g., local errand running, travel planning, TaskRabbit gift card) | 14% |
Dry cleaning and laundry services | 44% |
Discount on merchandize, ticket purchasing or other perks | 79% |
Remote work (full-time telework) | 26% |
Hybrid work (e.g., 3 days in workplace, 2 days telework) | 44% |
PTO, unlimited or vacation leave | 100% |
Flexible work hours | 78% |
Predictable work schedules for hourly emplyoees (at least 2 weeks' notice) | 17% |
Common (and Sometimes Required) Global Perks for Employees
Meal Vouchers
Companies around the world provide employees with meal vouchers, food coupons or prepaid meal cards. For example, in Brazil, employers are required to provide employees with meal vouchers (considered part of the employee’s salary for tax purposes). The program was established to promote employee nutrition.3
Car Benefits
Access to corporate cars or car allowances are popular in EMEA for middle managers and senior professionals. Some companies allow employees to choose a car or an allowance for a car. Others are moving beyond car benefits to more holistic transportation benefits, covering options from ride sharing to e-bikes.4
Paid Time Away
Several countries offer rich leave benefits beyond parental and family leaves. At least 25 countries require employers to provide employees paid time off. For example, employees receive 42 paid vacation days per year in Austria, 28 in Iran, 21 in Colombia, 12 in India, and 5 in China.5
- 1 | Business Group on Health. Quick survey findings: Supporting employees with school-aged children during the pandemic. August 26, 2020. https://www.businessgrouphealth.org/resources/quick-survey-findings-supporting-employees-with-schoolaged-children-during-the-pandemic. Accessed July 16, 2021.
- 2 | Fleming S. These countries have the most expensive childcare. World Economic Forum. April 23, 2019. https://www.weforum.org/agenda/2019/04/these-countries-have-the-mostexpensive-childcare/. Accessed August 9, 2021.
- 3 |Bruha P. Meal ticket programs in Brazil. The Brazil Business. September 1, 2014. https://thebrazilbusiness.com/article/mealticket-programs-in-brazil. Accessed August 17, 2021.
- 4 | Willis Towers Watson. Company car benefit trends 2019. May 24, 2019. https://www.willistowerswatson.com/en-BE/insights/2019/05/company-car-benefit-trends-2019. Accessed August 17, 2021.
- 5 | Polland J. 25 countries that actually require people to take vacation. Business Insider. May 1, 2013. https://www.businessinsider.com/countries-that-require-vacation-2013-5. Accessed August 17, 2021.
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Full GuideThe Family Benefits Bundle: Full Guide
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Part 1The Family Benefits Bundle: Introduction
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Part 2The Family Benefits Bundle: Family Building
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Part 3The Family Benefits Bundle: Family Transitions
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Part 4The Family Benefits Bundle: Parenting and Childcare
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Part 5The Family Benefits Bundle: Caregiving
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