topics

Social Media

Social media has become a powerful communication vehicle in organizations around the world, allowing employers to cut through clutter, drive employee engagement and achieve lasting behavioral change. According to a survey by Harvard Business Review, almost 80% of organizations said they are currently using social networking sites like Facebook and LinkedIn, multimedia sharing sites like YouTube, and microblogs like Twitter. It is no longer a question of whether benefits communicators should develop a social media strategy; the question for most companies is how to best execute a meaningful and engaging approach that generates results.

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Featured Resources

Emerging Technology to Promote Employee Wellbeing: Full Report Emerging Technology to Promote Employee Wellbeing: Full Report
Survey results that examine what types of technology are being used in the health and well-being space, and where the market is going over the next few years.

Selecting and Recommending Mobile Health Selecting and Recommending Mobile Health Apps 
Offers guidance for employers on selecting and recommending a mobile health app for their employees.

E-Communications: Connecting with Employees through Online and Mobile E-Communications: Connecting with Employees through Online and Mobile
Looks at how employers can leverage multiple electronic communication approaches to communicate benefit information to employees and dependents.

 

 

Also of Interest

Benefit Communications Resources
Access all Business Group Resources on Benefit Communications.

8 Health Engagement Strategies from the National Leadership Committee on Consumerism and Engagement
Highlights cutting-edge plan design strategies and emerging practices in benefit communications that engage employees in health care decision-making.

Plan Design Network Discussion – Electronic SPD Delivery
Network and exchange information on strategies employers use to deliver documents to their employees electronically.

National Business Group on Health on Twitter

 

Also of Interest

LinkedIn Twitter