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Benefit Communications

For employers working to increase the productivity of their employees and curb their health spending, effective benefits communication is a necessary challenge. Given the rising cost of healthcare, there is an ever-evolving need to communicate with employees about their role in managing their health and in making informed health care decisions. A comprehensive communications strategy that calls on employees to become part of the solution is the first step in influencing behavior change over time and lowering health care costs. A successful strategy will promote smart purchasing (consumerism) practices and engage employees in health improvement activities.

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Featured Resources

Employer Investments in Well-being ProgramsEmployer Investments in Well-being Programs
This infographic illustrates the highlights of the NBGH/Fidelity Investments 10th Annual Employer-Sponsored Health and Wellbeing Survey.

NBGH/Castlight Health Employer Perspectives of Personalization in Digital HealthNBGH/Castlight Health Employer Perspectives of Personalization in Digital Health
Based on findings from a large employer survey, this research aims to highlight the growing importance of personalization in benefits strategy and the need to incorporate personalization to help employees navigate health care.

Communicating with an Audience of One: Personalizing HR Communications for Greater Employee Engagement Communicating with an Audience of One: Personalizing HR Communications for Greater Employee Engagement
Learn new techniques for using data and technology to personalize health communications and improve employee engagement.

 

 

Also of Interest

Consumerism Resources
Consumerism encourages employees to take a more active role in their health care by using innovative plan design and offering tools and resources.

Blog Post: Health Communications: Understanding Your Target Audience
Understanding the target audience is a vital first step to effectively positioning a wellness program, its messages and activities.

Plan Design Network Discussion
Network and exchange information on naming on-site clinics to make them more appealing to employees.

If Your Loved One Has Been Diagnosed with Cancer
Fully designed employee communications resource that Business Group members can distribute directly to their workforce.

Global Resources on Health Communications

 

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