Creating a Captivating Open Enrollment Experience

Oct 03, 2023   |  
Zoom   |  

Open enrollment is one of the most critical touchpoints during the annual benefits cycle in the U.S.. An effective open enrollment strategy can educate employees on available benefits, boost engagement in programs offered, and ensure employees enroll in the coverage that works best for them and their families.  

On this call, we’ll delve into the ways employers are creating a captivating open enrollment experience for employees, including:

  • Hosting on-site and virtual enrollment events to engage the whole family;
  • Tapping into multi-channel communication strategies to ensure employees are well-informed;
  • Supporting employees as they choose the health care coverage that aligns with their needs;
  • Leveraging partners to support open enrollment communication and enrollment efforts;
  • Integrating new technologies and solutions to elevate the employee experience; and
  • Collecting data to inform a successful open enrollment strategy.

We look forward to having you on the call. In addition, please feel free to also share this call invitation with a colleague in your organization whose responsibilities include health and well-being communications and/or open enrollment planning.


  • Shawn Gannon, Manager, Business Group on Health
  • Jim Winkler, Chief Strategy Officer, Business Group on Health

Please note: This call is for human resources, benefits and well-being professionals to share their experiences and learn from each other. This call is only open to Business Group employer members - individuals working at Business Group member companies who have solely internal facing corporate HR, employee benefits, well-being or corporate medical roles.

Location & Time

October 03, 10:00 a.m. - October 03, 11:00 a.m. E.T.


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