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Traffic Injury Prevention

If current trends continue, the number of people killed and injured on the world's roads will rise by more than 60% between 2000 and 2020. Most of these injuries will occur in developing countries where more and more people are using motorized transport. In these countries, cyclists, motorcyclists, users of public transport, and pedestrians are especially vulnerable to road traffic injuries. According to the World Health Organization, there are five key areas for intervention. Employers can play a critical role in educating the workforce about these areas:

  • Speed: Contributes to at least 30% of road traffic crashes and deaths.
  • Alcohol: Any amount in the blood increases the risk of accidents.
  • Seat belts: Usage has saved more lives than any other intervention.
  • Helmets: Head trauma is the main cause of death and disability in drivers of motorized two wheelers.
  • Visibility: One third of people hit on the road report they had difficulty seeing the vehicle; almost half of drivers have difficulty in seeing pedestrians.

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Featured Resources

Safer Riders, Safer Roads: IBM's Employee Road Safety Program in India Safer Riders, Safer Roads: IBM's Employee Road Safety Program in India
IBM shared its experience building a culture of road safety among employees, both at the office and at home.

Mexico Transport Demand Management Mexico Transport Demand Management
EMBARQ shared a case study on assessing traffic congestion and implementing alternative transportation options in Mexico City.

The Role of Leadership in Achieving 'Step-Change' Performance Improvement in Road Safety The Role of Leadership in Achieving 'Step-Change' Performance Improvement in Road Safety
Shell presented how it has approached road safety and highlighted its efforts in Qatar.

 

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