If current trends continue, the number of people killed and injured on the world's roads will rise by more than 60% between 2000 and 2020. Most of these injuries will occur in developing countries where more and more people are using motorized transport. In these countries, cyclists, motorcyclists, users of public transport, and pedestrians are especially vulnerable to road traffic injuries. According to the World Health Organization, there are five key areas for intervention. Employers can play a critical role in educating the workforce about these areas:
Safer Riders, Safer Roads: IBM's Employee Road Safety Program in India
IBM shared its experience building a culture of road safety among employees, both at the office and at home.
Global Road Safety Week
This email sample provides employers resources for promoting this health observance among their employees globally.
The Role of Leadership in Achieving 'Step-Change' Performance Improvement in Road Safety
Shell presented how it has approached road safety and highlighted its efforts in Qatar.