December 07, 2022

An Employer's Practical Playbook for Treating Obesity

For employers seeking to align their weight management strategy with the latest evidence, this resource offers recommendations on creating a comprehensive benefits package to treat obesity, including behavior-based interventions and pharmacological and surgical treatment.

Full Series

What Are Intensive Behavioral Interventions and Who Can Benefit From Them?

Intensive behavioral interventions are the foundation of all treatments for overweight and obesity and are designed to help participants achieve or maintain a 5% or greater weight loss. Five percent or more weight loss is desired because “a 5 to 10% reduction in baseline weight is associated with clinically meaningful improvements in obesity-related metabolic risk factors and coexisting disorders”.¹

Intensive behavioral interventions are conducted either in-person or electronically (or a mix of both), individually or in a group (or a mix of both) and are led by trained interventionists (i.e., health professionals or trained health educators). As the name implies, intensive behavioral interventions engage participants in behavior change strategies, such as cognitive behavioral therapy, as well as help them make dietary changes through nutritional counseling and increase physical activity.^2,3

Employees with a body mass index (BMI) ≥30 or those with a BMI >25 with one or more cardiovascular risk factors may benefit from participation in intensive behavioral interventions.³

Why Should Employers Offer Intensive Behavioral Interventions?

Evidence shows that intensive behavioral interventions can lead to clinically significant improvement in weight status (5% weight loss) and reduced incidence of type 2 diabetes in people with obesity.³ Some studies also show that intensive behavioral interventions can significantly improve quality of life measures, including self-reported quality of life, physical functioning, self-esteem and work and daily activities, compared to usual care.⁴

What Are the Components of Effective Behavioral Interventions?

People who participate in high-intensity behavioral interventions generally lose more weight and have greater reductions in waist circumference than those in low- to moderate-intensity interventions.³ Research indicates that the benefits of intensive behavioral interventions may depend on the following factors:

• Number of sessions (i.e., intensity): A higher number of sessions is associated with more weight loss.³ For example, a research review found that high-intensity interventions (12-26 sessions per year) average 6% weight loss, whereas those in low- to moderate-intensity programs (<12 sessions per year) average 2.8% weight loss.⁷ A study published in 2020 had similar results: the average percentage weight loss among those who participated in a high-intensity intervention was 4.99% at 24 months, compared to .48% average weight loss among those who received usual care.⁴ Participants in the high-intensity intervention had weekly sessions for the first 6 months, followed by monthly sessions for the remaining 18 months. Those in the usual care group received standard care from their primary care team.⁴
• Peer support: The inclusion of group sessions – either as the main mode of delivery or as an additional component – is related to greater weight loss.³
• Personalization : The benefits of behavior-based interventions may depend on the ability to tailor it to the social, environmental and individual factors of the employee.³ These factors may include things like income, health literacy and culture, as well as preferences and needs.
• Delivery: In-person and virtual programs may be similarly effective in terms of short-term weight loss and dropout rates, according to a recent study.⁸ Findings from older research show that in-person programs can decrease weight by 5%- 10% and that telephone-based and electronically delivered programs that include personalized feedback also achieve clinically significant weight loss, although slightly less than in-person programs.⁷ (Importantly, this older research may not reflect the rapid evolution of digital interventions in recent years.)

Are Intensive Behavioral Interventions Offered in the Primary Care Setting?

Although policies and practice guidelines have laid the groundwork for physicians to play a greater role in delivering behavioral interventions in the health care setting, nearly two-thirds of surveyed physicians have said they lack effective strategies to help patients with overweight or obesity.⁹ Even when weight-related counseling or guidance does take place in the physician’s office, patient-provider interaction is typically not frequent enough to be considered a high-intensity intervention.

To successfully deliver behavioral interventions in the primary care setting, different models of care may be necessary. For example, intensive behavioral interventions have been successfully delivered in primary care when trained health coaches were embedded in the care team.³ And while more research is needed to explore their effectiveness for obesity treatment, shared medical appointments (where multiple people with the same diagnosis receive care from a multidisciplinary team in group sessions) may have potential in primary care or other health care settings.^8,10 These sessions may include the components that evidence indicates is necessary for weight loss.^8,10

What Type of Behavioral Interventions Do Employers Offer?

Employers offer a variety of weight management programs to meet the diverse needs and preferences of employees (see Figure 2.1). The most common are digital (app-based) weight management programs, which allow employers to offer scalable behavioral interventions.¹¹ Other programs include telephonic disease management or coaching, group-based weight management (either on-site or in the community), meal replacement programs (which may be offered alongside behavioral interventions) and medically supervised weight management.¹¹ While not all of these programs are intensive behavioral interventions, some may include the elements that evidence indicates are necessary to achieve at least 5% weight loss.

 

Figure 2.1: Types of Weight Management Programs Offered by Employers in 2021

Do Employers Provide Incentives for Weight Management and Are They Effective?

Prevalence

Among employers with weight management programs, 45% offer incentives to employees to participate in these initiatives in 2022.¹² Just 13% of employers offer outcomes-based incentives; among those, 76% include healthy weight as an outcome measure for incentives/ disincentives.¹²

Effectiveness

There is evidence that various types of financial incentives may promote initial weight loss among those who receive them.^13-16 However, it’s important to note that this isn’t consistent across all studies; for example, an 18-month study published in 2021 found that employees who received a daily lottery prize if they met their weight goal did not achieve significantly greater weight loss than those who did not receive incentives, and the results were similar 6 months later.¹⁷ Research also indicates that even when incentives promote weight loss, it is not sustained over time.^13-16

A small study examining the attitudes of adults about the acceptability and usefulness of incentives for weight loss maintenance helps explain why incentives may not be useful for weight loss. The study found low support for any type of incentives among adults with overweight and obesity who had completed a weight management program, and particularly for deposit contracts and lotteries.¹⁸ More appealing to this population were ongoing weight management programs and peer support.¹⁸

What Questions Should Employers Ask When Designing and Implementing Intensive Behavioral Interventions?

• Do current or prospective weight management programs include the components that evidence indicates are necessary for weight loss? Whether they’re developed internally or vendor run, ensure that interventions incorporate behavior change strategies and address nutrition and physical activity. Beyond these critical components, some intensive behavioral interventions also address other factors important to weight loss, including sleep and stress management. Interventions should be high-intensity and include peer support and personalization.
• Do current or prospective weight management programs include weight loss maintenance strategies? Beyond targeting weight loss, interventions should also have maintenance and/or relapse prevention strategies. This may include at least monthly sessions for 1 year or more that have ongoing behavioral therapy and guidance on nutrition and physical activity.⁵
• Do weight management program practitioners have appropriate training and credentials? Providers engaging patients in behavioral strategies should be trained in behavior change techniques such as cognitive behavioral therapy or motivational interviewing. Providers working with patients on their dietary strategy should have expertise in nutrition; these professionals could be a registered dietician, nutritionist or other clinician with training in this field. It may also be beneficial to train all providers about the other employer-sponsored benefits and programs available to employees, such as mental health and nutrition, and to refer employees when appropriate
• Are weight management programs relevant to the target population? Employee data and input obtained through focus groups or surveys can increase the odds the program resonates with employees. For example, one intensive behavioral intervention in the primary care setting adapted its intervention approaches and program materials to meet the needs of the target audience - racially diverse, low-income populations across Louisiana - by working with health literacy experts, conducting focus groups and engaging with a patient advisory board.⁴ Stock photos, which didn’t represent the patient population, were swapped out, language was simplified and food recommendations were adapted to reflect the local culture.¹⁹

More Topics

Articles & Guides Culture and Strategy Physical Health