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Communicating with Employees
Effective communication with employees is vital to ensure utilization of tobacco cessation benefits and conformity with workplace tobacco policies. Engagement, appropriate utilization, and quality are necessary when providing comprehensive health benefits. In order for employees and beneficiaries to become engaged in health promotion and healthcare decision-making, education on the importance of these activities, resources and tools, and employer support are essential.
Helpful Tips for Effective Communication
- Make learning about tobacco cessation benefits and tobacco policies simple by ensuring that all materials about benefits and policies are easy to read and accessible.
- Highlight key elements of tobacco cessation benefits that will be most appealing to beneficiaries.
- Highlight key elements of a tobacco cessation policy that will be most relevant to employees, such as areas in the workplace that are newly tobacco-free.
- Make employee tobacco cessation success stories available for other employees to read or hear about. This makes the benefits seem real and enticing. Statistics and facts are not as effective at drawing an employee's attention as stories from their peers.
- Create communication materials in a language and reading level that are appropriate for your particular employee population.
The above tips are only the beginning of an effective, dynamic communication plan. For more information on how to communicate and promote tobacco cessation benefits, programs, and workplace policies, visit the links below.
Communication and Engagement: Implementing Prevention and Health Promotion
Promoting the Initiative
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