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Specific Populations

Segmenting beneficiaries in specific groups allows employers to individualize and optimize benefits offerings, communication methods and engagement strategies, with the potential to customize programs to meet each group's specific needs.

About one-third of large employers' beneficiaries are children and adolescent dependents, responsible for 20-25% of health care costs.1,2 Pregnancy-related health care as well as providing retiree health benefits are major cost drivers for employers as well. Additionally, large employers are facing a growing diversity of their workforce which encompasses cultural, ethical and racial disparities, technological advances that allow employees to work remotely anywhere and anytime and a growing number of employees who are located outside of the US.

Specific Populations Resources provide a variety of information, tools and solutions that are based on the distinct characteristics, needs and challenges of different groups of beneficiaries and include:

  • Strategies and tools to improve the health of children, adolescent and women before, during and after pregnancy;
  • Guides and practical steps to reduce health disparities in the workplace;
  • Global health care strategies that align with the corporate culture, local country culture, compliance with changing legislation and local best practices;
  • Creative ways to help employees and retirees to prepare for retirement;
  • Toolkits focused on designing a successful telework program while complying with federal and state laws and keeping workers engaged in their health and benefits.

References (show references)

1 Lockwood N. The aging workforce: the reality of the impact of older workers and eldercare in the workplace. HR Magazine; 2003.

2 Institute of Medicine of the National Academies.Retooling for an Aging America: Building the Health Care Workforce; 2008.

GBGH
Reducing Health Disparities
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