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Investing in Maternal and Child Health: An Employer's Toolkit

Maternal Child Toolkit Cover Released November 2007

Investing in Maternal and Child Health: An Employer's Toolkit presents strategies and tools to improve the health of children; adolescents; and women before, during, and after pregnancy. Toolkit highlights include:
  • The business case for investing in maternal and child health.
  • The Maternal and Child Health Plan Benefit Model, which outlines 34 evidence-informed health, pharmacy, vision, and dental benefits recommended by the Business Group.
  • Actuarially-driven cost-impact assessments for each recommended benefit.
  • Tools for developing a maternal and child health strategy, and evaluating the relationships between health outcomes and business performance.
  • A benchmarking crosswalk that links Maternal and Child Health Plan Benefit Model recommendations to current HEDIS® measures.
  • Guidance for employers on effective health communication, beneficiary education, and employee engagement.
  • Education materials for beneficiaries about important maternal and child health topics.
  • Employer case-studies.

Preface (A Message from Helen Darling)

Investing in Maternal and Child Health: An Employer's Toolkit (PDF) (download entire toolkit: 304 pages)

Table of Contents and Acknowledgments (PDF)

Executive Summary & Part 1 - Maternal and Child Health: A Business Imperative (PDF)

This document provides:
  • An overview of the toolkit.
  • The business case for employer investments in maternal and child health.

Part 2 - Maternal and Child Health Plan Benefit Model: Evidence-Informed Coverage (PDF)

This document provides:
  • A description of the Maternal and Child Health Plan Benefit Model.
  • Guidance for implementation.
  • An actuarial analysis illustrating the financial impact of the Maternal and Child Health Plan Benefit Model on both HMO and PPO plan designs.

Part 2 sections:

    Plan Implementation Guidance & Actuarial Analysis (PDF)
    Pricing Analysis (HMO Plan Design) of the Maternal and Child Health Plan Benefit Model (PDF)
    Pricing Analysis (PPO Plan Design) of the Maternal and Child Health Plan Benefit Model (PDF)
    Maternal and Child Health Plan Benefit Model (complete plan) (PDF)
    Benefit Recommendations by Topic
    The Benefits of Prevention and Early Detection: A Cost-Offset Addendum (PDF)

Part 3 - Balanced Scorecard & Analysis Tools (PDF)

This document provides:
  • Technical guidance for developing a maternal and child health balanced scorecard and strategy map.
  • Tools to identify and evaluate the relationships between maternal and child health outcomes and organizational performance.
  • An analysis tool to compare the Maternal and Child Health Plan Benefit Model to existing plan designs.

Part 3 sections:

    Maternal and Child Health Balanced Scorecard (PDF)
    Side-by-Side Analysis Tool (PDF) (Excel)

Part 4 - Healthy Pregnancy and Healthy Children: Opportunities and Challenges for Employers (PDF)

This document provides:
  • Strategies to improve the health of women before, during, and after pregnancy.
  • Cost data on child illness/injury and pregnancy complications.
  • Key health issues for children and adolescents, and important prevention opportunities.
  • Information on the importance of primary care services.
  • Employer case-studies.

Part 4 sections:

    The Business Case for Promoting Healthy Pregnancy (PDF)
    The Business Case for Protecting and Promoting Child and Adolescent Health (PDF)
    Primary Care and the Medical Home: Promoting Health, Preventing Disease, and Reducing Cost (PDF)
    AOL's WellBaby Program: An Employer Case-Study (PDF)
    A Case-Study on Employee Engagement: Marriott International, Inc (PDF)

Part 5 - Communication and Engagement: Incentivizing Prevention and Health Promotion (PDF)

This document provides:
  • Open enrollment education strategies and information on assisting employees with limited health literacy.
  • Guidance on effective strategies to engage beneficiaries in health promotion and disease management programs.

Part 5 sections:

    Effective Health Communication: Guidance for Employers (PDF)
    Engaging Beneficiaries in Health Promotion (PDF)

Part 6 - Health Education Materials for Beneficiaries (PDF)

This document provides:
  • Three fact sheets specifically designed for beneficiaries on important maternal and child health topics.

Part 6 sections:

    Preconception, Prenatal, and Postpartum Care (PDF)
    Child Health (PDF)
    Adolescent Health (PDF)
    Protecting Your Child: Preventing Medical Errors (PDF)

Part 7 - Resources for Employers (PDF)

    The Maternal and Child Health Benchmarking Crosswalk (PDF), linking Plan Benefit Model Recommendations to the 2007 HEDIS measures and the Healthy People 2010 Goals.
    Cost-Calculators and Additional Employer Resources (PDF)
    Glossary (PDF)
    Index (PDF)

Press Materials

    Press release (Word)
    Press teleconference (11/6/07, 35 min) (MP3)
    • Helen Darling, National Business Group on Health
    • Peter van Dyck, MD, Maternal and Child Health Bureau
    • Lew Yeouze, Mercer
    In the news: Articles and Reports - coming soon! (PDF)
    PresentationsInvesting in Maternal and Child Health: Strategies for Employers (Webinar)
    This presentation will help employers understand how to use Investing in Maternal and Child Health: An Employer's Toolkit.

Survey. Investing in Maternal and Child Health will be updated and re-released in 2010. Help us improve the next version by taking a moment to answer 6 questions.

The health of women and children is important to employers. Maternal and child healthcare services account for $1 out of every $5 large employers spend on health care. Additionally, a substantial proportion of employee's lost work time can be attributed to children's health problems. And pregnancy is a leading cause of short- and long-term disability and turnover for most companies.

Helen Darling, President of the National Business Group on Health

Children and pregnant women need benefits tailored to their unique needs and designed to foster their health, growth, and development. The Maternal and Child Health Plan Benefit Model is an excellent prototype. Improving the health of children, adolescents, and pregnant women advances the health of the Nation and will lead to a healthier future workforce.

Peter van Dyck, MD, MPH
Associate Administrator for Maternal and Child Health
Health Resources and Services Administration

For more info, contact healthservices@businessgrouphealth.org.

Copyright 2008 National Business Group on Health
50 F Street NW, Suite 600, Washington, DC 20001   -   P: 202-628-9320   -   F: 202-628-9244
E-mail: info@businessgrouphealth.org