National Business Group on Health
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Speaker Presentations

KEYNOTE ADDRESS
How to Speak C-Suite: Making the Case for Wellness
Michael Critelli, Retired Executive Chairman, Pitney Bowes

SESSIONS
Healthy Lifestyle Programs: Cost-effective Tactics to Optimize Value
Achieving optimal value requires a focus on "investment" as well as the "return." But when it comes to health management programs, it’s not always clear which investments are providing a good return. Join this session to learn emerging tactics to improve the ROI of your wellness initiatives and how one employer has increased overall wellness program participation by leveraging their onsite clinic and reallocating their health spend.
  • Harlan Levine, MD, Principal, Towers Watson
  • Tammy Green, Regional Director of Health Management Services, Providence Health & Services

Innovative Approaches to Employee Diabetes Management
Diabetes is more common in the workforce and more costly to employers than ever before, warranting innovative and aggressive action. Platinum-award winning Michelin North America has made this condition a priority. Learn what Michelin is doing to help employees and family members with pre- or chronic diabetes achieve their optimal health, including value-based design, personal education on basic care requirements, access to health and wellness programs and an innovative program with a local hospital.

  • Brian Bogue, Corporate Benefit Plans Manager, Michelin North America
  • Leslie Fore, Manager of Health & Productivity, Michelin North America

What’s New and What’s Next in Wellness: Personal Well-being
Building and balancing energy for optimal health is the goal of IBM’s Personal Vitality rebate. Learn more about this innovative approach that connects health with personal values and immediate benefits.

  • Stewart Sill, Wellness Program Manager, IBM Corporation

Practical Applications of Behavioral Science in Health Care
People routinely act in ways that are at odds with their long-term best interests. Fortunately, properly framed employee communications and the use of choice architecture in how benefits are deployed can significantly improve individual choices while remaining fully voluntary at the individual level. Using case studies, see how these key insights from the behavioral sciences have been translated into proven, practical solutions to drive positive behavior change at the employee level.

  • Steve Miller, MD, MBA, Chief Medical Officer, Express Scripts
  • Kyle Wendt, VP of Benefits, Lowe’s

Workplace Physical Activity: How Small Bouts of Exercise Can Improve Business and Health
Time is the factor employees most frequently cite as the greatest barrier to increasing physical activity. The author of the forthcoming book, Instant Recess: Building a Fit Nation 10 Minutes at a Time, shares the research behind her recommendation that companies (and schools) promote short exercise breaks throughout the day.

Innovations in Engagement
Why do some employers succeed at engaging employees in their health while others struggle? This session will highlight best and emerging practices for engagement, while allowing participants to identify shared patterns of success and challenges. Come ready to share your story and take away insights and customized next steps for meeting your engagement goals.

  • Kyra Bobinet, MD, MPH, Wellness Medical Director, Aetna, Inc.

Creating a Well-Being Movement at Target
A Culture of Health isn't created, it's inspired by leaders who prioritize well-being in their lives and then encourage others to do the same. It's about connecting with each person as an individual, sharing ideas and learning from others who have overcome challenges to accomplish wellness goals large and small. This discussion will focus on how Target created a Three Layers approach to Wellness: Laying the Foundation, Engaging Individuals and Supporting Networks.

  • Steve Lafferty, Director of Benefits, Target Corporation
  • Elisa Reliford, VP of Employer Solutions, Optum Health
  • Todd Spaulding, VP Product Management & General Manager of Health & Wellness, Optum Health

Healthy Weight Commitment Foundation: Who, What and Why
If you’ve heard about the Healthy Weight Commitment Foundation and want to know more, this session’s for you. Learn what food and beverage manufacturers, retailers and other partners are doing to reduce obesity in the U.S. by 2015 and how they plan to achieve this goal.

  • Joanne Armenio, Director, Benefits Communication & Compliance, Kraft Foods, Inc.

WISCORESM 201: Results, What They Mean, and How to Use Them
With two years of experience under their belt, presenters will share the latest benchmark data from WISCORESM (Wellness Impact Scorecard) on wellness participation rates along with selected cost and outcome findings. This session is designed for Scorecard users but is open to all.

  • Karen Marlo, Director, National Business Group on Health
  • Joyce Young, MD, MPH, Preventive Medicine Specialist

Employee Communications: Think Like a Marketer, Not an Educator
Corporations are great at marketing their products but struggle to get their own employees to improve their health, use tools/resources afforded to them, and obtain the right health care at the right time. Maybe it is time to adopt common consumer marketing tactics. Come to this session to learn practical tips to improve your materials and methods of delivery.

  • Brenna Shebel, Senior Manager, National Business Group on Health

Best Employers for Healthy Lifestyles Employer Panel


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