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National Leadership Committee on Consumerism and Engagement

Objectives

  • Examine employer and employee financing methods for health care, including creative cost-sharing to encourage appropriate use of care; incentives or penalties to push employees and dependents to a) participate in activities that promote consumerism and b) subsequent lasting behavior change that will positively affect their health care use; and consumer-directed health plans with health accounts (HSAs, HRAs, FSAs).

  • Find ground-breaking efforts among the employer, health care and public health community that ensure employees and dependents to receive the appropriate preventive care services based on their age, gender, and level of risk.

  • Identify that social media will progressively be a key method of employee communications; continuously monitor ways that stakeholders have communicated key health messages through social networking, blogs, text messaging, podcasts/videocasts, and other innovative forms identified by the Committee.

  • As alternative means of receiving health care become more widely available, investigate ways employers can encourage employees and dependents to seek care in alternative settings including urgent care centers, convenience care clinics, medical tourism centers, on-site medical clinics through plan design and increased employee awareness of the benefits offered through use of these centers.

  • Serve as the mechanism for the Business Group to ensure that any legislation that is written under health reform is being done so with the full knowledge of its effect on large employers. As regulation is drafted, act as the checkpoint to ensure that it is feasible and at points of complexity, the Business Group can work to support its members' needs.

  • Apply key tenets of behavior economics — choice architecture, loss aversion, data-driven message construction, population segmentation — in how employers can motivate employees and dependents to use self-service tools, choose their health care provider according to cost and quality data, engage in the health care process as an active consumer and seek preventive health services.

  • Provide insights, information and solutions to suppliers, vendors and policymakers to enhance consumerism and employee engagement, including influencing service providers to accelerate development of effective products and services which will facilitate adoption and improved satisfaction among employees.

  • Create a set of actionable guiding principles on employee engagement in the health care system, for employers to adopt as part of their consumerism strategy.

Page last updated: September 25, 2012

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